What is artifical intelligence and why is it important?

ARTIFICAL. INTELLIGENCE Artifical intelligence is about: Ai has undoubtedly changed the way specialists work across the enterprise. And content creation is no exception. Advances in artificial intelligence (AI) offer marketers new opportunities to create more effective and engaging content. From automating content creation to enhancing personalized recommendations, AI is changing the landscape of content marketing. But if you don't know how to use artificial intelligence to create better content, you're not alone.At HubSpot, we've explored the fine line between using AI to improve our content and relying on it at the same time. Here's a look at some of the ways HubSpotter is using AI in a marketing organization to...